Specialty Service
What a Showroom Floor Needs
A showroom floor coating is a decorative, high-gloss resin system, typically a metallic epoxy or a quartz broadcast under a clear topcoat, that gives a retail or dealership floor a seamless, light-reflecting finish while resisting scratches, foot traffic and rolling display loads.
A showroom floor sells the space. It has to look high-gloss and distinctive, a metallic epoxy that moves with the light or a designer quartz blend, because the floor is part of the presentation and a brighter, more reflective floor lifts the whole room's lighting. It has to be scratch- and traffic-resistant under constant foot traffic, rolling displays and, in a car showroom, vehicles moving in and out. And it has to be seamless and easy to keep spotless, because a showroom floor is judged on how clean and sharp it looks.
The System We Install and How Long It Takes
We install a metallic epoxy or quartz-broadcast system at roughly 20 to 40 mils, finished with a scratch-resistant, high-gloss clear topcoat in the 85-plus gloss-unit range for maximum light reflection. It is our own Duralast system, and you choose the color, movement and gloss level. For a floor that has to take vehicle traffic we build the film thicker and add a harder topcoat. Fast-cure topcoats return the floor to service in about a day so display downtime stays short.
Every floor gets the same six-step process: we grind the slab to a CSP 1 to 3 profile, patch cracks and spalls, moisture-test and prime the concrete, apply the base coat, broadcast the chips and seal it with a clear topcoat.
- Decorative build: metallic epoxy or quartz at 20 to 40 mils.
- Finished with a high-gloss clear topcoat rather than a flat sealer.
- Cures to foot traffic in about 24 hours.
- Back in service in a day, instead of the 72 hours a slow epoxy needs.
- For a car showroom, built thicker for tire loads over 3,000 psi.
Built for Indiana Winters
The entry and any unheated stockroom take tracked-in road salt and freeze-thaw at the threshold. We spec the entry for the cold and chloride so the finish does not scale or dull where winter meets the floor, and the sealed surface keeps salt and slush from staining a high-gloss look.
What It Costs
We price every floor in person with a free on-site estimate. The cost depends on the square footage, the slab's condition and moisture, the coating system and build, and any off-hours scheduling. You get a straight, written price before any work starts.
Where We Work
We install showroom floor coating across Fort Wayne, Northeast Indiana and adjacent Northwest Ohio, including Fort Wayne, New Haven, Huntertown, Auburn and the surrounding communities. (See all service areas)
Our General Manager Is on Every Job
Founded in 2014, Duration keeps general manager Dan Diven on-site for every job, with a crew of 10 and 4,500 projects across Fort Wayne and Northeast Indiana, holding a 5.0 rating from 102 Google reviews. This service is part of our commercial floor coating work.
